INSIDE ASIA
China will make great efforts to develop its own brand names in the next five to ten years with an aim to help sharpen the competitive edge of Chinese enterprises on both the domestic and international markets.
As a WTO member, China's exports will face less trade barriers. In order to gain a larger share of the market, Chinese firms need to work harder to develop top competitive brand names, said Rong Jianying, Executive Deputy Secretary General of the China Promotion Committee for Top-Brand Strategy.
Brand names are seen as a symbol of strict production and sales management and scientific marketing techniques, as well as having a good reputation among …
No comments:
Post a Comment